verizon palm attract

Based out of the Dallas, TX area, Invodo is a lifestyle company which does a lot of work for Verizon Mobile. A big part of this work is creating the content you see playing in the phones when you visit a Verizon store. This content is usually straight forward in that it typically shows the phone in action and highlights its key features. The Palm is different. It’s a small sub-device that connects to and (when necessary) replaces your phone when you don’t want to lug a bigger device around. This was an interesting project in the sense that its story had to play across two different screens both of which had different resolutions. It was a fun puzzle both technically and editorially. Below is actually the comp that was delivered to Verizon for review to give them a sense of how it would play in the store.

I executed motion design, 3D animation, tracking and roto .